Template - Choice-based-conjoint Survey
There are two versions of the conjoint survey: “button” and “table”. This is the “button” version.
In this version, the conjoint options are shown in buttons.
This is a template of choice-based-conjoint survey. For this survey, we will ask you about your preferences for different types of apples.
Consent
This survey is being conducted by students at The George Washing University. We will not be collecting any identifying data, such as your name or address. The whole survey will take approximately 10 to 15 minutes to complete. Your participation is voluntary and you may stop the survey at any time.
If you would like to participate, please answer the following questions:
Screening Questions
For this example, I’m using the response here to screen out respondents - I’m only interested in people who choose “Red”, so if you choose “Blue” you’ll be screened out.
Usually you would not tell respondents ahead of time how they will be screened - I’m just putting an explanation here since this whole survey is for demonstration purposes
Conjoint Question Intro
Great work!
We will now show you 6 sets of choice questions starting on the next page.
Conjoint Question 1
Conjoint Question 2
Conjoint Question 3
Conjoint Question 4
Conjoint Question 5
Conjoint Question 6
Demographics Page
Nice job!
We’re almost done! We’d just like to ask just a few more questions about you which we will only use for analyzing our survey data.
End Page
The survey is finished. Thank you for your feedback!
Your completion code is:
You may close the window now.
End Page
The survey is now finished. You may close the window.
End Page
Sorry, we wanted you to select the red button.
The survey is now finished. You may close the window.